The Bickiepegs Story

How one paediatrician's concern led to the invention of Bickiepegs.

Bickiepegs was founded in 1925 by Dr Harry Campbell, a paediatrician who was interested in how children’s jaws and teeth develop.

Dr Campbell noticed that many people in England had receding chins and crowded or crooked teeth. This often made chewing less effective and affected how the face looked. Curious about the cause, he carried out research and found a common pattern. Diets were changing. People were eating more soft, highly processed foods that required very little chewing. As a result, jaw muscles were not being used enough, which led to weaker jaw development.

Determined to find a solution, Dr Campbell focused on early childhood, when most jaw growth takes place. He understood that habits formed in the first few years of life can shape oral development later on. This led him to create Bickiepegs Teething Biscuits, designed for babies during the teething stage. The biscuits encourage chewing, helping to exercise jaw muscles and introduce firmer textures at an early age. 

Today, Bickiepegs continues Dr Campbell’s work by supporting healthy oral development in babies and young children. The range includes teething biscuits, soft silicone toothbrushes for babies, and soothing silicone teethers. By encouraging strong oral habits early in life, Bickiepegs aims to support long-term dental health and help future generations grow up with healthier smiles.