Our Story
Over 100 years of little smiles
From a doctor's idea to a name families still trust.
Our journey
A century of chewing
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1903
A doctor noticed something.
Read about himDr Harry Campbell argued in The Lancet that babies need something firm to chew.
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1925
So he made it.
Bickiepegs Limited was founded to bake one thing: a hard biscuit for babies to gnaw.
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1927
A bakery of its own.
Baking moved to Welwyn Garden City, Hertfordshire.
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1934
Word reached the palace.
See the archivePrincess Margaret had chewed Bickiepegs when she was teething, so the Duchess of York let us say they were “used in the Royal nursery”.
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1948
Off the ration.
Bickiepegs came off wartime ration points, announced on the BBC.
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1950
A thank-you from Clarence House.
Princess Elizabeth wrote to thank us for Bickiepegs sent for Princess Anne.
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1952
Off around the world.
Bickiepegs set off around the world. Canada, Rhodesia (now Zimbabwe), Hong Kong and Malta were among the first of many countries.
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1972
North to Scotland.
Baking moved to Aberdeen, where we still bake today.
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1973
On the big screen.
An award-winning film on teething, Nothing but the tooth, featured Bickiepegs.
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1982
A royal baby, a royal biscuit.
See the archiveWith “used in the Royal nursery” still on the pack, newspapers wondered whether Prince William chewed Bickiepegs on his grandmother’s advice.
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Today
Over 100 years later.
Shop BickiepegsThe same firm biscuit, the same simple idea. Now we help with first brushing too.
In his own words
“…during the years of development, [food] should be taken in forms which compel adequate mastication, such as stale bread, bread-crusts, and hard biscuits.”
Shop the original
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Bickiepegs Teething Biscuit 4.9 (166) out of 5 starsFrom £2.39 Bestseller
Hard teething biscuits, made to be chewed
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Bickiepegs Finger Toothbrush & Gum Massager 4.8 (20) out of 5 stars£5.99
Gentle gum care from day one
