Great smiles aren't born. They're built.

Caring for little mouths, from first tooth to first brush.

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Start with a guide

All guidance

Trusted by

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  • NHS Bolton NHS Foundation Trust
  • Northern Care Alliance NHS Group
  • Tameside and Glossop Integrated Care
  • The Dudley Group NHS Foundation Trust
  • Betsi Cadwaladr University Health Board
  • Western Health and Social Care Trust
  • Bury Council
  • Oral Health Foundation
  • Boots
  • Superdrug

01 · A once-in-a-lifetime window

60%

of their adult jaw is there by their first birthday.

And it's growing fastest just as they start to chew.

02 · The workout

Every chew is a rep.

By age four, chewing muscles grow almost 3× stronger. The same muscles help them eat now and talk later.

03 · Room to grow

Jaws grow to the work they're given.

Studies link more chewing early on with roomier jaws, and more space for teeth to come through.

Dr Harry Campbell

04 · Since 1903

A doctor saw it in 1903.

“…stale bread, bread-crusts, and hard biscuits.”

Dr Harry Campbell made the case in The Lancet, and kept making it for decades. In 1925, he baked it: Bickiepegs.

05 · Over 100 years on

Chew first. Brush next.

Something firm to chew while teeth arrive, and a gentle first brush once they're through. We help with both.

Shop BickiepegsStart with a guide

From the archive

Over 100 years of little smiles

Letters, adverts and headlines from a century of getting babies chewing.

See the full archive
  1. 1903 JournalObservations on MasticationDr Campbell makes the case for firm food in The Lancet.
  2. 1934 LetterUsed in the Royal nurseryPermission from the Duchess of York, after Princess Margaret chewed Bickiepegs.
  3. 1967 AdvertAround the worldFrom Britain to parents as far away as Japan.
  4. 1982 NewsThe royal baby biscuitPapers wondered if Prince William chewed Bickiepegs too.
  5. 2026 TodayOver 100 years laterThe same firm biscuit, the same simple idea. Now we help with first brushing too.
Explore the archiveOur brand journey

What parents say

★ 4.9 from 526 reviews

Read more reviews

  • I really like that it is not very minty. Good for children. Good quality product. Will buy again.

    Anonymous
    OHP Fluoride Toothpaste 1450ppm 75ml

  • Used these on my children so know they are a great help especially when they're trying to 'bite' eveything when they get the urge with teeth coming thru. They dissolve...

    Susan
    Bickiepegs Teething Biscuit

  • Brilliant idea!! Use these myself with my babies 29 years ago , now a great idea and helps for my grand babies

    Cath w
    Bickiepegs Teething Biscuit

  • Brilliant for learning to use an open cup. My little one started drinking independently from about 7/8 months thanks to this. Easy to clean in dishwasher, easy to use and...

    Sam
    Doidy Cup Gift Pack of 2

  • We love this training cup. It’s easy to use and promote independent drinking. Yes, we needed to change clothes quite a few times while he was learning how to drink...

    Catonayellowpillow
    Doidy Cup

  • I’m really pleased with the Bickiepegs. They’re incredibly durable and strong, which is exactly what you want for a teething product that gets used (and chewed!) a lot. They don’t...

    Amreen
    Bickiepegs Teething Biscuit

  • Little baby Cerise, 8 months old, was crying a lot because of her sore gums. The moment we presented her with her Bickiepeg she grabbed it and put it gleefully...

    Joelle Dufour · Verified buyer
    Bickiepegs Teething Biscuit

  • My son likes it as its not overly minty, like some other toothpastes for kids,

    Anonymous · Verified buyer
    OHP Fluoride Toothpaste 1450ppm 75ml

  • Great for teaching our baby to use an open cup. Another family member who is in wheelchair with fixed headrest also uses these. Great for so many situations

    Francesca Kuijpers
    Doidy Cup Gift Pack of 2

  • Purchased for my grandson who was teething. He was biting and sucking on them. Attached to clothing so always on hand.

    Rodney Johnson
    Bickiepegs Teething Biscuit

  • Excellent buy! Toddler can see inside cup which helps with tipping the right amount. Sturdy 2 handled grip.

    Liz
    Doidy Cup

Award-winning

  • Loved By Parents
  • Featured in The Green Parent
  • Made for Mums 10 of the best
  • Mama & Babytots 2023
  • Mama & Babytots Editor’s Choice 2023
  • What's Good To Do 2020
  • Junior Design Awards 2017
  • Bizziebaby 2020
  • Tips Best of the Best 2017
  • Weaning Week 2020

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