Doidy
The History of Doidy
The Doidy Cup was invented by a draftsman around 1950. The cup was designed for his son whose speech was developing slowly. Following a visit to a speech therapist he was recommended to stop using the bottle with a teat which was thought to be impeding his son’s speech development and opt for an open cup. Whilst his son was learning to speak he pronounced Daddy as Doidy – the name was perfect! Designed in the U.K. in the 1950s the innovative, yet functional design has stood the test of time and with only a few cosmetic changes is still manufactured to this day in the U.K. to ensure quality and traceability. It is a firm favourite with health visitors in encouraging weaning to an open cup because the design allows children to see the level of the liquid and teaches early hand to eye co-ordination.
Doidy Cup Today
Doidy Cup is sold in many high street stores, supermarkets and independent children’s accessory retailers.
We are proud of our Health Professional links and the brand recommendations and as a company we are a strong supporter of various campaigns to raise Oral Health Awareness such as British Society for Paediatric Dentistry’s new Dental Check by One Campaign.
Doidy Cup Gallery
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Doidy Cup Press ad C 1950’s -
Doidy Cup Press Ad C 1950’s -
Doidycup photo shoot from the 1970’s -
Doidy Cup press ad 1980’s -
Doidy Cup photo shoot from the 1980’s -
Doidy Cup promotions 2014 -
Doidy Cup packaging 2014 -
Doidy Cup Poland 2014 -
Doidy Red Cup in Pouch -
Doidy Turquoise Cup in Pouch -
Doidy Bowl -
Doidy Yellow Cup in Pouch
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Press Ad 1950'SPress Ad 1950'S
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press Ad 1950's iipress Ad 1950's ii
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photo shoot 1970'sphoto shoot 1970's
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press ad 1980'spress ad 1980's
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photo shoot 1980'sphoto shoot 1980's
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promotion 2014promotion 2014
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packgaging 2014packgaging 2014
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doidy cup 2014doidy cup 2014
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doidy red cupdoidy red cup
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doidy turquoise cupdoidy turquoise cup
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doidy bowldoidy bowl
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doidy yellow cupdoidy yellow cup
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