Bickiepegs – Award Winning Baby Brand

Doidy

The History of Doidy

The Doidy Cup was invented by a draftsman around 1950. The cup was designed for his son whose speech was developing slowly. Following a visit to a speech therapist he was recommended to stop using the bottle with a teat which was thought to be impeding his son’s speech development and opt for an open cup. Whilst his son was learning to speak he pronounced Daddy as Doidy – the name was perfect! Designed in the U.K. in the 1950s the innovative, yet functional design has stood the test of time and with only a few cosmetic changes is still manufactured to this day in the U.K. to ensure quality and traceability. It is a firm favourite with health visitors in encouraging weaning to an open cup because the design allows children to see the level of the liquid and teaches early hand to eye co-ordination.

Doidy Cup Today

Doidy Cup is sold in many high street stores, supermarkets and independent children’s accessory retailers.
We are proud of our Health Professional links and the brand recommendations  and as a company we are a strong supporter of various campaigns to raise Oral Health Awareness such as British Society for Paediatric Dentistry’s new Dental Check by One Campaign.

Doidy Cup Gallery

  • Doidy Cup Press ad C 1950’s
  • Doidy Cup Press Ad C 1950’s
  • Doidycup photo shoot from the 1970’s
  • Doidy Cup press ad 1980’s
  • Doidy Cup photo shoot from the 1980’s
  • Doidy Cup promotions 2014
  • Doidy Cup packaging 2014
  • Doidy Cup Poland 2014
  • Doidy Red Cup in Pouch
  • Doidy Turquoise Cup in Pouch
  • Doidy Bowl
  • Doidy Yellow Cup in Pouch
Doidy Cup Press ad C 1950’s
Doidy Cup Press ad C 1950’s
Doidy Cup Press Ad C 1950’s
Doidycup photo shoot from the 1970’s
Doidycup photo shoot from the 1970’s
Doidy Cup press ad 1980’s
Doidy Cup photo shoot from the 1980’s
Doidy Cup promotions 2014
Doidy Cup promotions 2014
Doidy Cup packaging 2014
Doidy Cup Poland 2014
Doidy Cup Poland 2014
Doidy Red Cup in Pouch
Doidy Turquoise Cup in Pouch
Doidy Turquoise Cup in Pouch
Doidy Bowl
Doidy Yellow Cup in Pouch
Doidy Yellow Cup in Pouch

Committed to Quality.

Our products can be purchased in more than 25 countries around the world.
For your nearest stockist please refer to the Trade Information section of the site
Bickiepegs Healthcare – Experts in Oral Care. Recommended by Health Professionals & Trusted by Parents

Award Winning Designs.

Credible designs for both Bickiepegs and Doidy ranges secured us multiple awards throughout the years.

Professional Testimonials

I fully support and recommend the use of the Doidy cup. As a Nutritionist and specialist in Baby Led Weaning, I am always looking for products that support nutrition and health. The design of the Doidy cup fits this bill perfectly. It supports a baby’s oral development, encourages good motor skills and enables independence. I used the cup with both of my children and highly recommend its use from birth, through the weaning stage and beyond. ”


Julie Clark

Bsc N.Med

I fully support and recommend the use of the Doidy cup. As a Nutritionist and specialist in Baby Led Weaning, I am always looking for products that support nutrition and health. The design of the Doidy cup fits this bill perfectly. It supports a baby’s oral development, encourages good motor skills and enables independence. I used the cup with both of my children and highly recommend its use from birth, through the weaning stage and beyond. ”


Julie Clark

Bsc N.Med

I fully support and recommend the use of the Doidy cup. As a Nutritionist and specialist in Baby Led Weaning, I am always looking for products that support nutrition and health. The design of the Doidy cup fits this bill perfectly. It supports a baby’s oral development, encourages good motor skills and enables independence. I used the cup with both of my children and highly recommend its use from birth, through the weaning stage and beyond. ”


Julie Clark

Bsc N.Med

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