Bickiepegs – Award Winning Baby Brand

Bickiepegs: Supporting Healthy Oral Development Since 1925

For nearly a century, Bickiepegs has been a trusted name in baby oral health, helping generations of families navigate the teething journey. Founded in 1925 by the leading Harley Street paediatrician Dr. Campbell, our mission has always been to support babies in developing strong jaw muscles and healthy chewing habits from the very start.

A Legacy of Expertise & Trust

Bickiepegs Teething Biscuits were designed with one clear purpose: to naturally encourage chewing and promote proper jaw and facial development. Unlike typical teething remedies that focus only on soothing discomfort, Bickiepegs recognises teething as a critical developmental stage—one that shapes a child’s oral health for life. Our biscuits are specially crafted to be firm yet safe, encouraging babies to chew effectively while supporting the growth of a strong jawline and better orthodontic outcomes.

Over the decades, Bickiepegs has earned the trust of parents and healthcare professionals alike. Our commitment to supporting early oral development has been highlighted in the British Dental Journal and BDJ Team Magazine (formerly known as the Vital Magazine) on Nature.

Awards & Recognitions

Royal Connections

We are proud to be able to say Bickiepegs have been used in several Royal Nurseries here and abroad. Some of our prized possessions are letters from the Queen Mother’s (then the wife of King George VI and Queen consort of the United Kingdom and the Dominions) Lady In Waiting confirming their success!

Literary & Television Mentions

You can tell when a product is part of a country’s heritage when it gets mentioned in poems, books and television programmes. Here are a few places Bickiepegs has been recommended and/or mentioned:

Commitment to Quality & Baby’s Wellbeing

From the very beginning, safety and quality have been at the core of everything we do. Our teething biscuits are made from the finest ingredients only, ensuring they are healthy, hygienic and safe-to-use—giving parents peace of mind about their baby’s oral health.

Our manufacturing site is independently audited each year by certified food safety auditors and complies with HACCP and strict food safety regulations. We continue to uphold the highest standards to ensure that every product we offer supports healthy development in a way that is both effective and reassuring for parents.

A Century-Long Commitment To Helping Babies

Today, Bickiepegs remains dedicated to its original mission while evolving to meet the needs of modern parents. We continue to work closely with healthcare professionals, offering educational resources, free sample initiatives for NHS and charities, and a growing range of products that support natural oral development.

As we approach 100 years of helping babies through their teething journeys, our commitment remains the same: to provide simple, effective solutions that support healthy, happy smiles for generations to come.

Dr. Harry Campbell MD FRCP
Dr. Harry Campbell MD FRCP
Welwyn Garden City Factory
Beautiful Teeth For Baby by Catherine Millington Lymn. A leaflet on the care of young children’s teeth that includes mention of Bickiepegs. It states that ‘What a child needs is some hard substance upon which it can gnaw and exercise the jaws and buried teeth.
Beautiful Teeth For Baby by Catherine Millington Lymn. A leaflet on the care of young children’s teeth that includes mention of Bickiepegs. It states that ‘What a child needs is some hard substance upon which it can gnaw and exercise the jaws and buried teeth.
Bickiepegs Pack from C1950
Bickiepegs and Doidy Cup Advertising from 1967
Bickiepegs and Doidy Cup Advertising from 1967
Bickiepegs and Doidy Cup Advertising from 1967
Bickiepegs Natural Teething Biscuits packaging through the years
Bickiepegs Natural Teething Biscuits packaging through the years
Bickiepegs Natural Teething Biscuits, packaging until 2015
2017 Bickiepegs Brand Evolution
2017 Bickiepegs Brand Evolution
New pack designs 2021
Gum Massaging Finger Toothbrush
Gum Massaging Finger Toothbrush
NEW Peggie the Penguin clip on sensory teether

Our Latest News

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More parents than ever are turning to ultra-processed foods (UPFs) for convenience. From baby food pouches to …

Chewing isn’t just about eating—it’s a vital part of your baby’s oral development. From strengthening jaw muscles to supporting speech and even influencing future tooth alignment, chewing plays a key role in early growth. Whether your baby has teeth or not, introducing the right textures at the right time helps develop essential skills for eating, breathing, and speaking. Learn how to encourage healthy chewing habits and set the foundation for strong oral health!

Teething can be a challenging time for both babies and parents, but understanding the process can make it easier. This guide provides expert teething advice on recognising symptoms, soothing discomfort, and caring for first teeth. Learn when to expect new teeth, how to help your baby through teething, and essential oral care tips to support healthy development.

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