Bickiepegs – Award Winning Baby Brand

Our Beginnings

Established in 1925, Bickiepegs was founded by Dr. Harry Campbell, a paediatrician with a vision to improve children’s jaw development and overall oral health. Dr. Campbell noticed that many people in England had receding chins and crooked teeth, which led to inefficient chewing and aesthetic concerns. His research revealed that the shift to an ultraprocessed, soft diet was a key cause—softer foods meant less chewing, resulting in underdeveloped jaw muscles.


With most jaw development occurring before the age of 4, Dr. Campbell was determined to create a solution. He invented Bickiepegs Teething Biscuits, designed for young children to use during their teething period. The biscuits help exercise chewing muscles, encourage healthy jaw development, and promote exposure to harder foods, which can reduce picky eating habits.


Today, Bickiepegs proudly continues Dr. Campbell’s legacy by supporting healthy oral development in children. Our current range focuses on teething solutions, including our trusted teething biscuits, soft silicone toothbrushes for babies, and soothing silicone teethers. By promoting strong oral development early on, we aim to reduce the need for costly treatments, ease the burden on healthcare systems, and bring brighter, healthier smiles to future generations.

History Of Bickiepegs

We are naturally proud of our professional links right back to our founder who was a leading Harley Street Paediatric Doctor. It was through Dr. Harry Campbell’s connection to Bickiepegs that it started in London in 1925. The business moved to Welwyn Garden City in the 1927 where it remained until the 1970s when it relocated to Aberdeenshire where it remains to this day.

ROYAL CONNECTIONS

we are proud to be able to say Bickiepegs have been used in several Royal Nurseries here and abroad. Some of our prized possessions are letters from the Queen Mother’s (then the wife of King George VI and Queen consort of the United Kingdom and the Dominions) Lady In Waiting confirming their success!

LITERARY & TELEVISION MENTIONS

you can tell when a product is part of a country’s heritage when it gets mentioned in poems, books and television programmes. Here are a few places Bickiepegs has been recommended and/or mentioned:

Imperfectly Natural Baby & Toddler – by Janey Lee Grace

The Works – ‘Poor Dad’ Poem by Pam Ayres

Scottish Firsts – A Celebration of Innovation & Achievement – by Elspeth Wills

The Dead Place – by Stephen Booth

BBC Call the Midwife Series 3 Episode 5

Baby Led Weaning Step by Step – by Julie Clarke BSc N.Med

Dr. Harry Campbell MD FRCP
Dr. Harry Campbell MD FRCP
Welwyn Garden City Factory
Beautiful Teeth For Baby by Catherine Millington Lymn. A leaflet on the care of young children’s teeth that includes mention of Bickiepegs. It states that ‘What a child needs is some hard substance upon which it can gnaw and exercise the jaws and buried teeth.
Beautiful Teeth For Baby by Catherine Millington Lymn. A leaflet on the care of young children’s teeth that includes mention of Bickiepegs. It states that ‘What a child needs is some hard substance upon which it can gnaw and exercise the jaws and buried teeth.
Bickiepegs Pack from C1950
Bickiepegs and Doidy Cup Advertising from 1967
Bickiepegs and Doidy Cup Advertising from 1967
Bickiepegs and Doidy Cup Advertising from 1967
Bickiepegs Natural Teething Biscuits packaging through the years
Bickiepegs Natural Teething Biscuits packaging through the years
Bickiepegs Natural Teething Biscuits, packaging until 2015
2017 Bickiepegs Brand Evolution
2017 Bickiepegs Brand Evolution
New pack designs 2021
Gum Massaging Finger Toothbrush
Gum Massaging Finger Toothbrush
NEW Peggie the Penguin clip on sensory teether

Our Latest News

BLOG POST

Chewing isn’t just about eating—it’s a vital part of your baby’s oral development. From strengthening jaw muscles to supporting speech and even influencing future tooth alignment, chewing plays a key role in early growth. Whether your baby has teeth or not, introducing the right textures at the right time helps develop essential skills for eating, breathing, and speaking. Learn how to encourage healthy chewing habits and set the foundation for strong oral health!

Teething can be a challenging time for both babies and parents, but understanding the process can make it easier. This guide provides expert teething advice on recognising symptoms, soothing discomfort, and caring for first teeth. Learn when to expect new teeth, how to help your baby through teething, and essential oral care tips to support healthy development.

A Guide For Parents On Teething

Teething is a major milestone in your baby's development, but it can also be uncomfortable. Learn when to expect baby teeth, common teething symptoms, and expert-backed remedies to soothe discomfort. From teething biscuits to cooling aids, discover the best ways to support your baby's oral health.

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